The year of grannies in fashion campaigns is off to a strong start. 80-year-old novelist Joan Didion kicked things off earlier this year as the model in Celine’s recent ad campaign, Joni Mitchell then became the face of YSL, and now Baddie Winkle, an 86-year-old grandmother and Instagram sensation, is the newest model for the DimePiece L.A. brand.
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