No matter how many beautiful pictures you see regarding a specific destination, you never know what actually is in there. This campaign – Broken India – shows the differences between real India and Instagram India.
Almost each picture reveals the pollution and poverty that ruins this beautiful country, yet the Instagram pictures are smartly cropped to underline an outstanding place. The campaign was launched by Limitless. It is not meant to defame India – a very beautiful place by itself, but to force people to start making the difference. After all, negativity is usually what triggers positivity, so this is how good things start happening.